PPC & Paid Ads

PPC & Paid Advertising

Google, Meta & LinkedIn campaigns tuned for ROI, not vanity clicks. Every rupee tracked to revenue.

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QUICK ANSWER · AEOWhat is PPC and how does it work?

PPC (pay-per-click) is a paid advertising model where you pay each time someone clicks your ad on platforms like Google, Meta or LinkedIn. Done well, it delivers immediate, measurable traffic and leads — with budget, targeting and creative continuously optimised toward the lowest cost per acquisition.

Paid traffic that pays for itself

PPC is the fastest way to put your offer in front of buyers — but it punishes guesswork. Wasted spend hides in broad targeting, weak landing pages and untracked conversions.

We build campaigns around tight intent, rigorous conversion tracking and constant optimisation, so your budget flows to what actually drives leads and sales.

What's included

Google Search & Shopping

High-intent campaigns that capture demand.

Meta & Instagram ads

Audience-led campaigns that build demand.

LinkedIn B2B

Precise targeting for high-value B2B leads.

Landing pages & CRO

Pages built to convert the clicks you pay for.

Conversion tracking

Proper attribution from click to lead to sale.

Budget & bid management

Continuous optimisation toward lowest CPA.

How we deliver it

  • Account audit & strategy

    We review past performance and define the targeting and offer strategy.

  • Campaign build & tracking

    We structure campaigns and set up airtight conversion tracking.

  • Launch & optimise

    We launch, then optimise creative, bids and targeting weekly.

  • Scale winners

    Proven campaigns get scaled; underperformers get cut fast.

What you'll receive

  • Campaign structure and ad copy
  • Conversion tracking setup
  • Weekly optimisation and reporting
  • Landing page recommendations
  • A clear view of cost per lead and ROAS

Frequently asked questions

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Most clients start between ₹30k–₹1L/month in ad spend. We'll recommend a budget based on your goals and market competitiveness.
No — ad spend is paid directly to the platforms. Our management fee is 12% of spend, and it's bundled into the Scale plan.
Google Search, Shopping & Display, Meta (Facebook/Instagram), LinkedIn and YouTube — wherever your buyers are.
PPC delivers traffic from day one. We typically have campaigns optimised to a stable cost per lead within 3–4 weeks.
Related services

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