The difference between a website project that goes smoothly and one that drags on is usually the brief. A clear brief gets you accurate quotes, a fixed timeline, and a result that actually matches what you pictured. Here's what to include — and a template you can fill in tonight.
1. Business goals & audience
Start with why. What should the website achieve — leads, sales, bookings, credibility? Who is it for, and what do you want them to do? One or two sentences here shapes every design decision that follows.
2. Pages & features
- Sitemap: every page you need
- Must-have features (forms, booking, payments, blog, multi-language)
- Any integrations (CRM, WhatsApp, payment gateway)
3. Look & feel
- Two or three websites you like, and why
- Your logo, colours and fonts (or a note that you need branding)
- Photos and content — ready, or do you need help?
Get the fill-in-the-blanks template
A simple website brief template — goals, sitemap, features, content and budget — so you get accurate quotes and a website that matches your vision.
- Fill it in in 15 minutes
- Get accurate, comparable quotes
- Works for any web designer or agency
4. Budget & timeline
Sharing a budget range isn't giving away your hand — it lets a studio recommend the right scope instead of guessing. Note any hard deadline (an event, a campaign) so the timeline is realistic from day one.
Ready to brief your project? Fill in the template above and send it to us for a fixed quote within 24 hours — website design and development, SEO-ready from day one.